Gentle Cleansing for Sensitive Skin: Nourish and cleanse your baby's delicate skin with our tear-free formula designed for sensitive skin and suitable for newborns. Trusted Formulation: Recommended by US dermatolgists and pediatricians our wash & shampoo is hypoallergenic and free from soap parabens sulfates and phthalates. Rich Lather Light Fragrance: Experience a rich lather that rinses clean leaving a subtle fresh fragrance on your baby's soft skin and hair. Everyday Softness: Gentle enough for daily use this wash & shampoo helps maintain baby's skin and hair softness promoting a healthy daily routine. Simple Application: Convenient and mess-free the click dispenser ensures easy application onto a wet washcloth or hand for a thorough cleanse. Dispose of the neck insert responsibly.